| Social Media: Internet T-shirt Revolution Creates Multi-Million Dollar Industry |
One of Café Press's larger international sellers, CultClassicTs.com is a premier provider of innovative t-shirts meant to connect counter culture members in a glance. Specifically designed to unite the unique communities surrounding masterworks in popular culture, Cult Classic Ts is a web-based service that allows anyone in the world to log on and purchase at anytime. With a specialized focus in films and television, Cult Classic Ts is a boundless resource for entertainment memorabilia. For more information on their expanded line of products go www.cultclassicts.com. Washington, DC (PRWEB) October 3, 2007 -- In light of the new surge of do-it-yourself internet boutiques like Threadless.com and CafePress.com, more and more entrepreneurs are taking to the net these days to create customized e-commerce sites that allow them to spend time crafting and customizing their message without the initial overheads usually associated with product business models. By saving the thousands on production, entrepreneurs are now better able to reallocate those funds for marketing with newer and more streamlined technologies.  One such industry that is thriving from this new business model is today's t-shirt market, which for decades has been allowing sports, music, and entertainment aficionados to express themselves as part of the personal branding revolution. "What you wear on your shirt says a lot about you," says J. Hines, t-shirt guru and owner of CultClassicTs.com, a CafePress store. "And I mean that in a deeper sense than the high-school clique hierarchy we've been conditioned to understand. Wearing a tee that expresses your humor and taste connects you to an entire community in a glance, allowing people to expand their dialogue with the entertainment they love far beyond the cinema doors or their TV sets," Hines says. Hines's company is a perfect example of the new e-boutique culture that works to promote and sell cult media entertainment from the viewer's perspective. Taking inspiration from both film and television cult phenomena, http://www.CultClassicTs.com allows its community to interact in a more meaningful way than the big studio conglomerates can understand. "While studios typically do a good job of marketing the original products, they don't always latch onto the sub-themes, tag lines, and undercurrents that the fans love," Hines says. "That's why we've become one of CafePress's larger sellers so quickly. We offer fans a more intimate experience with our t-shirts that speaks to who they really are, not what the corporate behemoths want them to be." Companies like CultClassicTs.com are using the web and its social media tools to transform a formerly niche market into big business for the new millennium with no signs of slowing down. Because the on-demand nature of these shops virtually eliminates any overhead, companies can easily test ideas and let the market decide which ones to bank on. "The key is understanding that we're part of a conversation--which, like a dance, means we can't lead all the time. This is why we're always updating the site with social media tools like our add-to MySpace feature and our add-to iGoogle (T-Shirt Of The Day) Gadget to transform the user interface into something more interactive. We want people to have a more personal experience and our movie quote shirts and tv quote t-shirts allow favorite pop culture trends to reverberate on the street long after the credits run." For more information go to http://cultclassicts.com or check out their blog at http://cultclassictees.blogspot.com POSTPUBDC.COM Announces collaboration to viadesigns.com Post Pub DC have many people from all over the world who come to Washington once or twice a year who don't feel their trip is complete without a visit to the Post Pub DC. A lot of them say that the Pub reminds them of a bar in their neighborhood. We here at the Post Pub DC pride ourselves in making customers feel comfortable right away. We thank you for your business and hope to see you again. |
Clutch Tees Celebrate Open Source Culture
Clutchtees.com is a premier provider of innovative, original funny t-shirts meant to connect counter culture members in a glance. Specifically designed to unite the unique communities surrounding masterworks in popular culture, Clutchtees.com is a web-based storefront that allows anyone in the world to log on and purchase at anytime. With a specialized focus on media, humor, and retro styles, ClutchTees.com is a boundless resource for college humor, geek t-shirts, political satire and pop-culture, movie & tv t-shirts.
Arlington, Virginia (PRWEB) October 22, 2008 -- In today's open source culture, appropriating and altering images, ideas and phrases has been elevated to a new art form. However, one Washington DC-area company is capitalizing on the surge and taking it to a new level. The products and designs that grace Clutchtees.com are unique designs, which comment on, or transform the fiction of media to the reality of life. Clutch Tees offers a diverse combination of social commentary and fashionable apparel to make any pop-culture aficionado feel completely at home.
"What you wear says more about you than you think," says Rachel Abel, marketing executive for Clutch Tees. "A t-shirt with a clever design can communicate the kind of music you listen to, your political leanings, your sense of humor, whether you're net savvy or net oblivious--all in a matter of seconds. These are the things that connect people both on the web and in the real world."
This isn't Clutch Tees' first foray into the Internet t-shirt market. The group's first company was based on the print-on-demand e-boutique model, but after several years of successful sales, and skilled honing the cult media message, the group decided to break away from the CafePress and Threadless.com mold to garner greater control over product manufacturing. Unlike the many big name novelty or funny t-shirt sites which offer 100-150 designs printed on a limited selection of apparel, Clutch prints hundreds of their designs on a variety of t-shirt styles, colors and fabrics. Consumers can fully customize their order, but also rest assured that quality is watched with a careful eye. By adding innovative products like ultra-soft vintage-style shirts from American Apparel and plush skater-style hooded sweatshirts, their consumers won't find themselves stuck with a hip design on a shirt they'd never dream of wearing.
What you wear says more about you than you think. A funny t-shirt with a clever design can communicate the kind of music you listen to, your political leanings, your sense of humor, whether you're net savvy or net oblivious--all in a matter of seconds. These are the things that connect people both on the web and in the real world.
The old model served us well but so many of our customers began requesting higher quality printing, and more stylish products. We were eager to do what we could on our end to keep everyone happy. The good news is that with more control over our apparel and manufacturing, we can serve more people looking--quite literally--to wear their humor on their sleeves.
In a culture with so many options, it's choice that begins to define you, and when you wear one of our shirts, you're saying something to the world. We want the relationship between ClutchTees.com and our clients to be dynamic and flexible. Just like a blog post, a twitter update, or a new Facebook photo, our shirts allow you to broadcast who you are in all of your ridiculous glory "The old model served us well," notes Clutch Tees director J. Hines. "But so many of our customers began requesting higher quality printing, and more stylish products. We were eager to do what we could on our end to keep everyone happy. The good news is that with more control over our apparel and manufacturing, we can serve more people looking--quite literally--to wear their humor on their sleeves."
Clutch Tees marketing approach embodies a firm commitment to social media and online marketing techniques. The company offers its customers a new way to create a conversation with a product--which is why the geeks at Clutchtees.com are always updating the site with social media tools like the add-to Digg, MySpace, Facebook feature and customer ratings. Clutch Tees has also been featured prominently on the Web 2.0 t-shirt search engine PleaseDress.me. Hines says the group wants people to have a more personal and interactive experience that allows customers to connect with the many other people all over the world who get their jokes, share their likes and dislikes, and validate their tastes.
"In a culture with so many options, it's choice that begins to define you, and when you wear one of our shirts, you're saying something to the world. We want the relationship between ClutchTees.com and our clients to be dynamic and flexible. Just like a blog post, a twitter update, or a new Facebook photo, our shirts allow you to broadcast who you are in all of your ridiculous glory," Hines says.
Clutch Tees has been adding an average of 5 new designs each week, printed on more than 10 styles of apparel. As the selection grows, so does the customer base. For more information, or to see the tees for yourself, visit http://www.clutchtees.com.
New updates! Homer Simpson Mr Sparkle Shirt, the ultimate Big Daddy Scuba Steve Shirt, Anchorman I'm Kind of A Big Deal Shirt & More!
